Nvidia’s new RTX Super GPUs learn from previous pricing controversies

Graphics chip extraordinaire Nvidia has simply lifted the lid on one of many worst-kept secrets and techniques within the PC {hardware} enterprise at CES, with the official announcement of its new GeForce RTX Tremendous GPU lineup. Three new graphics playing cards have joined the Ada occasion – the GeForce RTX 4080 Tremendous, RTX 4070 Ti Tremendous, and RTX 4070 Tremendous. In the meantime, the unique RTX 4080 and 4070 Ti have now been faraway from Nvidia’s present GPU lineup.

The brand new GPUs look set to right the errors of the unique Nvidia Ada lineup, which had been usually criticized for having underwhelming specs for very excessive costs. Whereas the RTX 4090 is deservedly listed on our information to the best graphics card, a number of the different GPUs within the lineup have been decidedly underwhelming.

Particularly, the GeForce RTX 4080 Tremendous value is $999, which could not be a cut price, nevertheless it’s a significantly better deal than the $1,199 launch value of the unique GeForce RTX 4080, and it even has a greater spec. Nvidia hasn’t formally revealed the complete specs of the brand new GeForce RTX 4080 Tremendous, however says it has ‘extra cores’ and ‘quicker reminiscence’ than the unique RTX 4080. That’s not unhealthy contemplating it prices $200 much less, and in addition has a wholesome 16GB of GDDR6X reminiscence allotted to it.

In response to Nvidia, the RTX 4080 Tremendous now has a reminiscence bandwidth of 736GB/s, in contrast with 716GB/s on the unique RTX 4080. The corporate additionally says the RTX 4080 Tremendous has the equal energy of two GeForce RTX 3080 Ti playing cards. The GeForce RTX 4080 Tremendous launch date is Wednesday, January 31, 2024.

Apparently, Nvidia additionally appears to have (correctly) eliminated the unique RTX 4080 from its roster of present GPUs, and has additionally solely in contrast the RTX 4080 Tremendous’s specs with its last-gen GeForce RTX 3080 Ti and RTX 2080 Tremendous. It’s as if it’s making an attempt to disclaim all information of the unique RTX 4080 ever current, which might be smart.

Subsequent up, the Nvidia GeForce RTX 4070 Ti Tremendous value is $799, and once more Nvidia guarantees extra cores and reminiscence than the unique RTX 4070 Ti, however doesn’t go into specifics. As with the RTX 4080, the unique RTX 4070 Ti has additionally now been faraway from the lineup.

Importantly, Nvidia notes that the RTX 4070 Ti Tremendous has 16GB of GDDR6X reminiscence, in comparison with 12GB on the usual RTX 4070 Ti, and that the RTX 4070 Ti Tremendous has 672GB/s of reminiscence bandwidth – a giant step up from the 504GB/s of the vanilla RTX 4070 Ti. This implies the RTX 4070 Ti Tremendous may be very prone to have a 256-bit reminiscence interface, in contrast to the 192-bit bus on the usual RTX 4070 Ti. The GeForce RTX 4070 Ti Tremendous launch date is Wednesday, January 24, 2024.

Lastly, the GeForce RTX 4070 Tremendous value is $599, which locations it in the identical value bracket as the unique RTX 4070, however Nvidia says the brand new Tremendous mannequin has 20 % extra cores. This implies the RTX 4070 Tremendous has 7,168 CUDA cores, in contrast with the 5,888 of the RTX 4070. That’s a giant leap in spec, which ought to see the RTX 4070 Tremendous leapfrog the AMD Radeon RX 7800 XT.

The RTX 4070 Tremendous has the identical 12GB of GDDR6X reminiscence as its predecessor, although, which has now formally dropped in value to $549. The GeForce RTX 4070 Super release date is Wednesday, January 17, 2024.

It’s nice to see the Nvidia Ada lineup lastly residing as much as its potential, after the frustration of the final 12 months. Whereas the GeForce RTX 4090 blew us away with its superior 4K gaming energy, each the RTX 4080 and RTX 4070 Ti had bafflingly excessive costs for the specs and efficiency on provide.

These new Tremendous GPUs won’t be low cost, however they’re a welcome breath of recent air after years of overpriced GPUs with underwhelming specs. We’re trying ahead to benchmarking all three GPUs after they come out, so watch this area.

Be sure you additionally learn the remainder of our CES 2024 protection, together with hands-on experiences coming dwell from the present ground in Las Vegas.